Coordinated & integrated internet marketing for High Wycombe & Leeds

Marketing Solution for Mothers Day + St Patricks Day + British Summer Time

Don’t miss out on the opportunity to re-vitalise your website this March with engaging web design. Clever internet marketing mixes will help you to get in front of your target audience who will be surfing the web in the next few weeks on search engines like Google and in social networks like Facebook looking for and researching the products and services you offer…

10 March = Mother’s Day / Mothering Sunday 
…Flowers by post (27,100 Google searches per month)
…Restaurants in Buckinghamshire (140 Google searches per month)
…Taxi High Wycombe (210 Google searches per month)

17 March = St Patrick’s Day
…Short breaks in Ireland (320 Google searches per month)
…Golf clubs for sale (3600 Google searches per month)
…Golf lessons Leeds (110 Google searches per month)
…Back strengthening exercises (880 Google searches per month)

31 March = Easter Sunday & British Summer Time begins
…Dairy free Easter eggs (590 Google searches per month)
…Leather walking boots (390 Google searches per month)
…Tax return online (12,100 Google searches per month)
…Chartered accountants UK (570 Google searches per month)
…Bookkeeping courses (2900 Google searches per month)
…Finance recruitment agencies London (390 Google searches per month)
…Business card designers (46 Google searches per month)

P.s. Don’t forget to put your clocks forward an hour.

For a cleverly coordinated and integrated internet marketing solution with everything from in-house social media training to dedicated PPC account management speak to Big Gun Digital of High Wycombe & Leeds.

Valentines Day – An Internet Marketers Dream!

What's your Valentines Day internet marketing strategy?

Have you got a strategy for Valentines Day?

In February 2012 the UK spent a total of £5.4 billion.
That’s the equivalent of £106 per person – all via the web. So what are you doing standing around… Let’s get your website in front of those big spenders!
Source: IMRG Capgemini e-Retail Sales Index.

Our services that are ideal for Valentines Day include; Pay Per Click (Google, Facebook), Email Marketing, Social Media, Website Design / Dev, Copy Writing.

Speak to Big Gun on 01494 557311 and lets get clever with your digital marketing strategy.

Update your Cookies Policy to avoid a £500,000 fine

The Cookie Law

On 26 May 2011, the rules about cookies on websites changed. For more information visit the update on the ICO website.
As it seems to be gathering more momentum we have decided to take it upon ourselves to update all of our clients websites. This will ensure that you stay as far away as possible from the £500,000 maximum fine.

If you are not on a monthly retainer we can offer this update for £65+VAT. Just send us a confirmation email or give us a call.

Google algorithm updates Penguin & Panda

You may have heard about the updates that Google have been making recently to Search. Well they are hitting a lot of websites quite hard in terms of their ranking positions!

Here at Big Gun we are always fighting to stay ahead of the game with our SEO techniques that keep your websites generating leads from Google and due to these updates we have had to partly rethink our strategies mainly where the Off Page / Link Building is concerned.

For this reason we are giving our loyal clients a gift. For something more technical, this was the best ‘to the point’ article summarising Panda and Penguin on Mashable.

BG Go Mobile with Exclusive Offers

We also updated our website recently for increased usability on smart phones too. We are constantly monitoring the level of traffic coming in via smart phones and although, generally speaking, we are only noticing between 1 and 3% are mobile phone users, we do feel that it will give us a competitive advantage.

Perhaps that is something that you are a firm believer in, keeping up with the front of the pack. If so, have a look at our website on your mobile and get in touch. We’d love to help you with another string to your online marketing bow!

Big Gun Digital’s 4 Part Guide to SEO: Part 4 – Crawlers

Big Gun Digital’s 4 Part Guide to SEO is aimed at providing the reader with a good understanding of SEO and the importance it has to increase a website’s visibility on the internet. Every month Big Gun Digital will release a fresh article containing information about certain aspects of SEO Marketing.

This month Big Gun Digital will explain the importance of web crawlers and how to adapt your site in the most effective way.

Stop Crawlers Accessing Pages

Your website might have pages with content that may not be useful for visitors; therefore it is possible to keep these pages hidden in search engine results. This is done by simply adding Robot.txt files to the website root directory which informs the search engine crawlers not to crawl that particular page and will prevent it from showing in search engine results. An example of this type of page would be a ‘Thank You’ page your visitors view if they submit a contact query form or buy an item from your website.

There are other methods you can use to prevent certain pages from showing in results. For example Google Webmasters has the tools for removing content that has already been crawled and you can also add ‘NOINDEX’ to robots meta tags.

If you have sensitive information that you don’t want visitors viewing on your site then it is advised to use other forms of blocking crawlers as Robots may still reference the URLs but not the content on the page. Not only this, but rogue search engines that do not obey the Robot Exclusion Standard may access the page.

Also there could be a curious visitor such as a competitor who may scrutinise directories or subdirectories in your Robots.txt file and guess the URL of pages you want hidden.

Your website might contain links that you would rather not be associated with. A good example is how people can comment on blogs and leave links. Some of these links maybe to spam sites or websites containing adult material. This will significantly affect your ranking as the crawlers may associate you with the site, therefore it is a good idea to use a rel=’nofollow’ tag on the links. This will tell the crawler not to inspect the link.

This advice also applies to other user generated applications on your website such as forums, refer listings and guest books. CAPTCHAs and Comment Moderation tools are a good way to prevent spammers.

Nofollow tags can also be used to stop a spamming website taking your site’s reputation, for example if you write a page on fraudulent websites that you want to warn other people about, you might want to include the link for people to visit the site to see what you are warning them against. This website can get a higher ranking from the deep link on your site but a nofollow tag on this link will stop this from happening.

If you have a multiple number of links on your webpage that you don’t want to be associated with or do not want to pass your website’s reputation on to then you can simply add nofollow in the head of your site.

Come back next month for our tips on how to make your website adaptable and SEO friendly for mobile phones…

Big Gun Digital’s 4 Part Guide to SEO: Part 3 – Content Optimisation

Big Gun Digital’s 6 Month Guide to SEO is aimed at providing the reader with a good understanding of SEO and the importance it has to increase a website’s visibility on the internet. Every month Big Gun Digital will release a fresh article containing information about certain aspects of SEO Marketing.
This month Big Gun Digital will explain the importance of your website’s content and how to optimise it.

Quality of Content.
The website’s content is probably the most important factor that will influence web users to visit. Compelling, interesting and original information will help the site’s reputation and draw in traffic. People may link to your site from their blogs, website or forums and tell others about it on social media platforms.


Try to add a lot of keywords that are relevant to your topic that people may use when typing in to search engines. For example if someone is wanting to find a new pair of trainers they might search for ‘Black Nike Running Footwear’. If your site was about footwear then try and phrase the content to include this sentence. There are tools to help you find sentences that are popular in searches. Google Adwords provides a useful tool for this.

Try to avoid sloppy content, users like easy to read article. Try to keep the content relevant and not go off into a different direction as this will lose the interest of the reader and dilute the important keywords on the site. Fresh content is also extremely important as this will keep people coming back to consume new information. If you have copied information from another website it could put your search engine results ranking at risk. Remember that the content should be designed around your target audience and not the search engines to pick up on.


Over spamming keywords is not only obvious for the reader but the crawlers will pick up on this and could rank the website lower.

Anchor Text
An Anchor Text is a link on your page that will link to another website or a page on your site like the homepage. A good example is if your website was about Trainers in general and you had a specific page on Running Shoes, you might have a sentence that includes ‘Running Shoes’ on the homepage, that phrase should link to your Running Shoes page.

That’s a wrap for this month’s tips, be sure to check back next month when we will be discussing how to deal with crawlers!
If you would like help with implementing any of the above tips on your own company website, then do not hesitate to contact us.

Big Gun Digital’s 4 Part Guide to SEO: Part 2 – URL Structure and Site Navigation

Big Gun Digital’s 6 Month Guide to SEO: Month 2 – URL Structure and Site Navigation
Big Gun Digital’s 6 month guide to SEO is aimed at providing the reader with a good understanding of SEO and the importance it has to increase a website’s visibility on the internet. Every month Big Gun Digital will release a fresh article containing information about certain aspects of SEO Marketing.
This month Big Gun Digital will explain the importance of URLs, site navigation, sitemaps and 404 pages.

URL Structure
It is important that your site has a simple and well structured URL for various reasons.

• A well structured URL with descriptive filenames and categories allows crawlers to crawl and document your site easier.

• A simple URL structure is important if a visitor wants to navigate through the website and decide to cut off various parts of the URL to be directed to a certain page, for example, www.biggundigital.co.uk/seo-tips/structuredurls.html might be cut down by the visitor to www.biggundigital.co.uk/seo-tips.html to go back a page but if the URL contained excessive cryptic code (biggundigital.co.uk/pp1221/set-tips223341.html) then the visitor will have difficulty and maybe leave off part of the code resulting in a broken link.

• A simple URL will allow other website owners to link to the site using anchor text easily as it will be easy to remember which can help with organic SEO, leading to higher rankings in results pages.

• As the search engine results show the URL under the title (explained in last month’s tips). People who are searching for a topic will see that the URL contains relevant words therefore prompt them to visit.

Figure 1. URL shown in the search results

Site Navigation
The next BIG Gun Digital Tip this month is how to make your site easier to navigate for visitors.
Website navigation helps people find content on the site easily and also helps Google (and other search engines) distinguish important content. It is a good idea to plan navigation form the homepage (root page) as it is normally the most frequently visited page and the starting point for visitors. Things to consider when creating a good navigation structure are:

• How to categorise the products on your site

• How visitors will find other pages from the homepage

• Are the topics of your site detailed enough to have subcategories of their own

• Does each ‘product’ need another page describing it’s features in further detail (homepage -> product listing -> specific product -> product spec)

It may be a good idea, if the website is complex, to create a Breadcrumb. This is a formation of internal links placed on each page that the visitor can use to navigate back to the previous page/pages. Breadcrumbs usually consist of the root page (home page) being at the top left and the more specific pages mapped out to the right as shown in figure 2.

Figure 2. Example of a website navigation structure

Importance of Sitemaps
A sitemap is a simple page on a website that consists of an orderly hierarchical list of pages on the site. Visitors may use the sitemap if they are having trouble navigating to the pages they want. This is mainly for human use although crawlers may visit the page to gather information of the site. However crawlers usually use the XML Sitemaps which have to be submitted separately. Sitemaps are important for boosting page rankings and there are a lot of factors that need to be taken into consideration when creating / submitting sitemaps so if you are new to the world of web development we strongly advise it is left to the experts!

The last topic for this month is 404 pages
404 pages appear when a user clicks on a broken link of a website or doesn’t type the URL properly. It is strongly advised that the 404 page is customised to help the person back to the website by providing links on the page to the site.

Well that’s it for this month folks, be sure to check back for next month’s tips when we will be talking about optimising content!
If you would like help with implementing any of the above tips on your own company website, then do not hesitate to contact us.

Big Gun Digital’s 4 Part Guide to SEO: Part 1

Big Gun Digital’s 6 month guide to SEO is aimed at providing the reader with a good understanding of SEO and the importance it has to increase a website’s visibility on the internet. Every month Big Gun Digital will release a fresh article containing information about certain aspects of SEO Marketing.
Although this guide doesn’t disclose any secrets that will place your website at the top of search engine results, it does however give useful advice that will help search engines index, crawl and comprehend your site’s content.

The Basics:
SEO (Search Engine Optimisation) is the term used for undertaking certain changes to a website in order to improve the website’s user experience and increase the rank in organic search engine results pages. Putting your site’s best attribute forward for search engine results is what Search Engine Optimisation is really about but baring in mind that the consumer’s experience on the website should be the main priority, not the search engines.
Now for the technical bits….

The Importance of Page Titles.
A Page Title should be relevant as it informs the search engine (Google, Yahoo, Bing, ect) and the user the subject matter of a page. A unique page title should be created for each page on the site that may include different content as this will help search engines distinguish that the page is different to all the others on the website. The title is placed in the HTML within the Title Tag and will be the main underlined heading visible in the search engine results as shown in Figure 1. Also highlighted by Figure 1 is how the key words that the consumer searched for (‘Big Gun Digital’) show up bold in the title pages displayed in the results to help people distinguish what sites have relevant information to their query.

Figure 1. Big Gun Digital is searched for and shown up bold in the Title

The title of your page can include your company’s name, your website’s name and maybe other important factors including the location of your company, or even the industry your business operates in.

The Importance of Page Descriptions.
After the Title of a webpage has been defined, it is important to add the page description to the HTML. Just like the page title, this should be unique for each page on the website. The description will be viewed as a small summary about the page under the page title in the search engine results and will put the key words in bold as seen in Figure 2. It is important to keep the description significant and informative but not too long as the search engine will cut it down to fit. If the description is crammed full of keywords that do not make sense as a sentence then the search engine may consider this as spam which will negatively affect the site’s ranking. If you do not include a description in the HTML, then search engines will use a relevant snippet of the page’s content automatically which may not be as informative as a purpose made description. On the other hand if the search engine finds content in the website that may be more relevant to the user’s query, then they will use this instead.

Figure 2. Description of the website’s content with key words highlighted in bold.

If your page’s title and description are user friendly, relevant and informative then Search Engines will give great credit for the site and may rank it higher on the results pages. Although titles and descriptions are important for SEO, this is a fraction of the types of practises that are required to increase a page’s rank in results pages. Be sure to look out for Big Gun Digital’s SEO tips next month where we will be explaining URL structure and how to make your site easier to navigate.